1. |
Digital Marketing Stratgey |
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Overview of integrated marketing plans |
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Choosing the best digital marketing channels |
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Creating an integrated digital marketing plan |
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Costing and resourcing internet plans |
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Aligning business objectives, strategy and tactical solutions |
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2. |
Web Analytics (Google Analytics) |
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What is Website Analytics? |
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What is Key Performance Indicators-KPIs? |
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Website traffic-Measurement, Goal and Event tracking |
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How to use web analytics data? |
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Google Analytics Interface Implement, configure and use Google Analytics Reports |
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Analytics Terminology |
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Key tools and diagnostics based on different web site objectives |
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3. |
Search Engine Optimization |
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Search Engine Overview |
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What is SEO |
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Why do you need SEO? |
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The current SEO landscape |
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How people search |
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Overview of Keywords |
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Making your website search engine friendlyusing meta tags |
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Google Webmaster Central Developments |
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Linking Strategies |
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Innovative techniques for building inbound links |
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Video Optimization |
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Overview of Terminology |
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Optimizing your Web Site |
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Creating Content, Developing a Link Strategy |
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Top 10 SEO Tips |
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What not to do |
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How to use Blogging as an SEO tool |
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The importance of hosting |
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Localization and getting found in Local Search |
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Staying out of trouble with search engines |
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4. |
Pay Per Click Marketing (Google AdWords) |
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Overview of Search Engine Marketing-Paid Advertising or Pay Per Click (PPC) Advertising |
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Introduction to Paid Advertising Services |
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How does Google AdWords work? |
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How to set up an effective Google Adwords Campaign? |
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Keyword tools |
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Analyzing your market online |
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How to write effective Adwords Ad copy? |
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How to set budgets? |
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How to set up a locally targeted campaign? |
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Improving your Click Through Rate (CTR) |
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Landing pages for success |
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Managing Your Campaigns on an ongoing basis |
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Advanced Keyword Research |
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How to see what the competition is bidding on? |
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Writing more compelling ads |
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Advanced Campaign Optimization |
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Creating Reports |
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Automating Report Generation |
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Why CTR is Important? |
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Improving CTR |
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Regional Targeting, Keyword Bracketing |
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Using the Google Keyword Tool |
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5. |
Email Marketing |
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What is Email Marketing? |
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Creating optimized campaigns |
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How to measure success? |
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Managing your database |
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Best practice case studies |
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Choosing 3rd Party Email Providers |
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6. |
Social Media Marketing (Facebook, Twitter, LinkedIn & Google+) Trends and Methodologies |
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Establishing goals for social media marketing |
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Writing for the social web |
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Listening and researching online conversations |
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Publishing a business blog to boost your online visibility |
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Tips for building visibility of your social networking profiles |
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Attract leads, boost sales & retain customers through social networks |
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7. |
How to use Facebook to promote your businesses covering |
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Customizing Facebook Page to |
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Running promotions that comply with Facebook guidelines |
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Promoting your events on Facebook |
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Exploring new opportunities through Facebook Places, Deals |
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How to increase engagement, lead generation and sales through Facebook |
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8. |
How to support your business goals with Twitter including |
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Increasing awareness and visibility of your brand |
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Building a strategic network of influencers |
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Best practice for promoting your offers and increasing sales of your products and services |
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9. |
How to present a professional profile for yourself and your business on LinkedIn including |
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How to write a professional profile |
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The etiquette of building your network online |
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Building your online visibility with strategic contacts through participating in groups |
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Developing your company profile on LinkedIn |
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10. |
Affiliate Marketing |
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Affiliate Marketing tracking |
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Affiliate networks |
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Affiliate Marketing SWOT |
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Choosing a suitable affiliate |
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How to drive traffic using Affiliate Marketing |
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How Affiliate Marketing differs from banner advertising |
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Cost per Acquisition marketing |
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Examples of successful campaigns and case studies |
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11. |
Video Marketing |
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How digital video works? |
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Setting your objectives for developing your video implementation |
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Viral' video and how this works |
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User generated content and how you can take part |
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12. |
Mobile Marketing |
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The development of Mobile Marketing |
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Various forms of mobile marketing |
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Geo-targeting your campaign for smart phones |
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How are consumers using mobile marketing? |
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Examples and case studies |
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13. |
Digital Display (Banner)Advertisement |
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Display Advertising Overview |
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Summary of top advertisers |
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Overview of advertising industry |
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Banner types and sizes |
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Advertising rates and revenues |
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Cost per click |
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Cost per impression |
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Developing your campaigns |
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Flash, multimedia & interactive advertising |
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Tracking, Metrics and Measuring |
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Case studies |
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Getting better results |
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Maximizing revenues |
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Ad creative and ad copy |
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14. |
Online PR & Brand Reputation |
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How to develop an online press release? |
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Measuring the success of your online PR |
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How to monitor and measure your online brand and reputation |
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Case studies and best practice examples of online PR |
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Enquiry Now |