SEO training,SEO services, search engine optimization courses,seo basics,search engine optimization techniques,in Mumbai
SEO training,SEO services, search engine optimization courses,seo basics,search engine optimization techniques,in Mumbai
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Search Engine Optimization (SEO) is the latest marketing technique to improve the website ranking in the search engines such as Google, Yahoo, Bing, etc. Our Basic SEO course will provide you with a wide-ranging understanding of the fundamentals of SEO and demonstrates how to put into operation the basic SEO techniques and start to get your website on Google at # 1.
Our six weeks long Basic SEO course covers the introduction, understanding of search engines, keyword research, selection of domain, on page optimization, off page optimization, additional on page optimization technique, types of SEO and reporting and management tool, etc.
The Basic SEO course has been designed for people willing to learn how to optimize a website. In fact a number of SEO companies have started mushrooming all over our country and prefer candidates with a through knowledge on SEO or Basic SEO certified. Besides these, some of the top companies are also hiring SEO certified candidates to improve the organizations online strategy. Basic SEO training program is a bright career option for students, business owners and people who are into online marketing or advertising.

Duration : 2 Months         Project : 2 Weeks
Classes from Monday to Saturday.
Special Weekend SEO Classes also available every Saturday and Sunday.

Course Modules:

1. Introduction 2. Understanding Search Engines
Introduction to Internet Marketing (SEM)   Classification of Search Engines
Classification of SEM (SEO and PPC)   How Search Engines Rank Pages
How SEO affects your business   Top Crawler Based Search Engines
Keywords   Page Rank
Traffic   Alexa Rank
Niche Audience   Google Dance
Conversion   Golden Rule
Search Engine Visibility   Google Sandbox
Mystery of SEO?   Hilltop Algorithm
Basics of Domain Names   What is Search Engine's Algorithms
Assignment   Assignment
3. Keyword Research with Google Keyword Planner 4. Selection of Domain Name
Niche Audience   How to Select a Domain Name
Getting Suggestions   Keyword Specific URL
Daily World Searches   Use of Hyphens
Competition   Inner Pages URL
K.E.I (Keyword Effectiveness index)   Domain Preference
Assignment   Assignment
5.Content Heart of SEO
What is Content Writing?   No keyword Stuffing
SEO Friendly Content Writing   Keyword Density, Frequency & Prominence
  Keyword Specific Content   Google Panda, Penguin & Humming Bird
Fresh Content   Assignment
No Duplication    
6. On Page Optimization Concepts
What is On-Page Optimization   HTML Validation using W3C
Page Naming {URL Structuring} and Folder     Naming   Sitemaps Importance and Creation
Title Tag Creation   Robots.txt use & creation
Meta Tags Creation   Page Speed Optimization Tool
Heading Tags Importance   SEO Sheet Creation & Execution
Bold Tags   Handling Canonicalization Issues
Anchor Text   hCard Integration
Headings Tags {H1 to H6}   Redirects
Image Tag and it's Attributes   Alexa Integration
Important Factors for Keywords   Assignment
Optimizing Layout of your pages    
7. SEO for Ecommerce & International SEO
Understanding SEO and ecommerce   Adapting ecommerce websites for international    audiences
Working with semantic HTML   Understanding cultural aspects of international     SEO
The technical components of ecommerce   Optimizing technical content for international     audiences
Exploring ecommerce information architecture   Building links for an international audience
Producing ecommerce content   Assignment
Leveraging link building and social media for     ecommerce    
8. Google & Yahoo Webmasters Tools
Site Configuration, Geographic Targeting &    Setting   Optimization : Sitemaps, Remove Urls, HTML &     Content Keywords
Health : Crawl Errors, Crawl Stats, Blocked    URLs, Fetch as Google, Index Status Malware   Site Performance
Traffic : Search Quires, Link to your site,     Internal Links   Assignment
9. Off Page Optimization
Basics of Off Page Optimization     Social Bookmarking
Factors for Off Page Optimization     Video Submissions  
Link Building Strategies     Classified Posting  
Traffic Building Strategies     Forums Posting and Signatures  
Search Engine Submission     Search Operators  
Directory Submissions     Link Wheel  
Article Submissions     Hubpages Creation  
Press Releases     Squidoo Lens Creation  
Yahoo! Answers and SEO     Assignment  
10. Blogging 11. Local Search Google +
Design your Blog     Understanding Google+ Local Search  
Blogs  Commenting     Setting up and optimizing Google+ Local  
Guest Blogging     Getting more reviews for your business  
Add a Gadget     Optimizing your website for local search  
Blog Submissions and Reviews     Google Plus Posts and Photos  
RSS Feeds Submissions     Google Plus Circles and Communities  
Assignment     Google Hangouts  
      Google Plus for Business  
12. Types of SEO
White Hat SEO     What to do if your site has been penalized?  
Black Hat SEO     Assignment  
Grey Hat SEO        
13. Reporting and Management Tools (Google Analytics)  
Introduction to Google Analytics & Pyramid Model     Content Analysis  
Installing Google Analytics on the Website     Pages and Landing Pages  
Site Usage     Goals Setting and Tracking  
Visitors - Unique visitors, Geographic and     language information     Google Analytics Certification  
Geographic Analysis, & Technical reports     Intro Google Analytics Certification  
Traffic Sources- Direct, referring, and search     traffic     Assignment  
14. Pay Per Click Marketing (Google AdWords & Bing)  
Overview of Search Engine Marketing Paid     Advertising or Pay per Click (PPC) Advertising     How to see what the competition is bidding on  
Introduction to Paid Advertising Services     Writing even more compelling ads  
How Google AdWords & Bing works     Advanced Campaign Optimization  
How to set up an effective Google Adwords  &     Bing Campaign     Creating Reports  
Using professional tools to pick the right keywords     for success     Automating Report Generation  
Analysing your market online     A/B Testing  
How to write effective Adword Ad copy     Why CTR is Important  
How to set budgets     Improving CTR  
How to set up a locally targeted campaign     Regional Targeting  
Improving your Click Through Rate (CTR)     Keyword Bracketing  
Landing pages for success     Using the Google Keyword Tool  
Managing Your Campaigns on an ongoing basis     Understanding My Client Center  (MCC)  
Advanced Keyword Research     Assignment  
15. SEO Tools & Case Studies  
Check Ranking     Pagerank Checker  
Site Quality Check     SEO Reports Creation  
Back link Check     Introduction of Onlywire  
W3C Validator     Interview Preparation  
RSS Feedburner     Case Studies  
Duplicate Content Checker     Final Project  
Keyword density        
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