course digital marketing,digital marketing courses,digital marketing training,digital marketing services,in Mumbai
course digital marketing,digital marketing courses,digital marketing training,digital marketing services,in Mumbai
 
            Courses We Provided
Graphic Design
Web Multimedia
Multimedia
Digital Video Editing
2D Animation
3D Animation
Search Engine Optmization (SEO)
Advanced Certification in DM & Online PR
Web Designing
Web Development
 
 
           News & Updates
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Introduction

Digital marketing and online PR is next on line after the completion of Advanced SEO. Digital marketing and online PR is the only course available comprising the latest trends and methodologies for marketers to accomplish brand recognition. The methodology associated with this program will allow professionals to learn how to engage customers online and gather as much lead possible.
Our Digital marketing and online PR is a six months duration course. This course includes SEO, SMO and other online marketing techniques greatly used these days. The main objective of this course is to enable professionals to create and implement potential digital marketing strategies. The Digital marketing and online PR is designed to undoubtedly pay off students and marketing professionals with a secure career path.
Digital marketing and online PR course is designed for students, marketing managers, web masters, communication specialists, IT managers and personnel. The digital marketing and online PR course will enable these people to get in-depth understanding of the tools and techniques of various marketing strategies that can be applied online.
We connect our customers with digital technologies through our Digital Marketing service in Mumbai, India. We apply highly effective digital marketing strategy to gain tremendous exposure for any business online. The digital marketing service that we offer is considered the most productive form of advertising at present. We are equipped with qualified professional who deliver better result for our customers.
Duration : 3 Months         Project : 2 Weeks
Three days with evening assignments and a comprehensive final assignment
Course Modules: Career Opportunities:
1. Digital Marketing Stratgey
  Overview of integrated marketing plans
  Choosing the best digital marketing channels
  Creating an integrated digital marketing plan
  Costing and resourcing internet plans
  Aligning business objectives, strategy and tactical solutions
 
2. Web Analytics (Google Analytics)
  What is Website Analytics?
  What is Key Performance Indicators-KPIs?
  Website traffic-Measurement, Goal and Event tracking
  How to use web analytics data?
  Google Analytics Interface Implement, configure and use       Google Analytics Reports
  Analytics Terminology
  Key tools and diagnostics based on different web site       objectives
 
3. Search Engine Optimization
  Search Engine Overview
  What is SEO
  Why do you need SEO?
  The current SEO landscape
  How people search
  Overview of Keywords
  Making your website search engine friendlyusing meta tags
  Google Webmaster Central Developments
  Linking Strategies
  Innovative techniques for building inbound links
  Video Optimization
  Overview of Terminology
  Optimizing your Web Site
  Creating Content, Developing a Link Strategy
  Top 10 SEO Tips
  What not to do
  How to use Blogging as an SEO tool
  The importance of hosting
  Localization and getting found in Local Search
  Staying out of trouble with search engines
 
4. Pay Per Click Marketing (Google AdWords)
  Overview of Search Engine Marketing-Paid Advertising or Pay     Per Click (PPC) Advertising
  Introduction to Paid Advertising Services
  How does Google AdWords work?
  How to set up an effective Google Adwords Campaign?
  Keyword tools
  Analyzing your market online
  How to write effective Adwords Ad copy?
  How to set budgets?
  How to set up a locally targeted campaign?
  Improving your Click Through Rate (CTR)
  Landing pages for success
  Managing Your Campaigns on an ongoing basis
  Advanced Keyword Research
  How to see what the competition is bidding on?
  Writing more compelling ads
  Advanced Campaign Optimization
  Creating Reports
  Automating Report Generation
  Why CTR is Important?
  Improving CTR
  Regional Targeting, Keyword Bracketing
  Using the Google Keyword Tool
 
5. Email Marketing
  What is Email Marketing?
  Creating optimized campaigns
  How to measure success?
  Managing your database
  Best practice case studies
  Choosing 3rd Party Email Providers
 
6. Social Media Marketing (Facebook, Twitter, LinkedIn & Google+)  Trends and Methodologies
  Establishing goals for social media marketing
  Writing for the social web
  Listening and researching online conversations
  Publishing a business blog to boost your online visibility
  Tips for building visibility of your social networking profiles
  Attract leads, boost sales & retain customers through social      networks
 
7. How to use Facebook to promote your businesses covering
  Customizing Facebook Page to
  Running promotions that comply with Facebook guidelines
  Promoting your events on Facebook
  Exploring new opportunities through Facebook Places, Deals
  How to increase engagement, lead generation and sales       through Facebook
 
8. How to support your business goals with Twitter including
  Increasing awareness and visibility of your brand
  Building a strategic network of influencers
  Best practice for promoting your offers and increasing sales of     your products and services
 
9. How to present a professional profile for yourself and your business    on LinkedIn including
  How to write a professional profile
  The etiquette of building your network online
  Building your online visibility with strategic contacts through     participating in groups
  Developing your company profile on LinkedIn
 
10. Affiliate Marketing
  Affiliate Marketing tracking
  Affiliate networks
  Affiliate Marketing SWOT
  Choosing a suitable affiliate
  How to drive traffic using Affiliate Marketing
  How Affiliate Marketing differs from banner advertising
  Cost per Acquisition marketing
  Examples of successful campaigns and case studies
 
11. Video Marketing
  How digital video works?
  Setting your objectives for developing your video       implementation
  Viral' video and how this works
  User generated content and how you can take part
 
12. Mobile Marketing
  The development of Mobile Marketing
  Various forms of mobile marketing
  Geo-targeting your campaign for smart phones
  How are consumers using mobile marketing?
  Examples and case studies
 
13. Digital Display (Banner)Advertisement
  Display Advertising Overview
  Summary of top advertisers
  Overview of advertising industry
  Banner types and sizes
  Advertising rates and revenues
  Cost per click
  Cost per impression
  Developing your campaigns
  Flash, multimedia & interactive advertising
  Tracking, Metrics and Measuring
  Case studies
  Getting better results
  Maximizing revenues
  Ad creative and ad copy
 
14. Online PR & Brand Reputation
  How to develop an online press release?
  Measuring the success of your online PR
  How to monitor and measure your online brand and reputation
  Case studies and best practice examples of online PR
 
Enquiry Now
  Analytics
  Business Management/ Development
  Link Building
  Event Building
  Organic Search Engine Optimization
  Offline Marketing/Advertising
  PR/Reputation Management
  Paid Search/PPC Management
  Web Design
  Social Media
  Web Development / Programming
  Animator for TV / Films Writing/Bloging

Work Placement


Universal Computer Art is the industry body responsible for raising the digital economy in /mumbai through training, certification, research and championing best practices in online marketing.

Through our member network we have partnered with a broad range of organizations who have agreed to interview interns for work placement portion of this program will provide students with the opporunity to real bisiness environments.

The program will provide students with tools to implement a digital marketing strategy for thair host company. The internship will involve researching a digital marketing strategy for their host company.

The internship will involve researching a digital marketing approach, putting an implementation and management plan in place and implementing across the various channels for the business.
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